Enterprises in the customized product packaging, how to avoid the “design and printing landing detached” dilemma? Let the product packaging box customization become both money-saving, but also worthwhile?
In this paper, according to the artisan art stack of some of their own experience and observations, listing the four main reasons for the problem, as well as some of the corresponding methods and countermeasures.
First, the four main reasons for the design and printing landing detached:
1, the concept of designers and printing staff detached
Designers and printing personnel concept detachment, is the result of product packaging design effect and printing landing detached from the basic reasons.
Many people often put the design and printing side by side collectively, but in fact, the design and printing belong to two areas.
Generally speaking, designers are better at product packaging structure and layout and visual design; while printing personnel are better at product packaging material technology and printing process grasp.
Many times, on the one hand, may be due to the lack of designers of the packaging printing process of the specific implementation of experience, the choice of materials, process solutions are not reasonable, or over-idealization of the design effect, resulting in poor printing landing effect, or process effects are not easy to achieve, production costs are too high, difficult to mass production and other issues.
